A real estate-based lifestyle brand
A wine connoiseur
A neighbourhood in action
A downtown congregation
A logo & identity miscellany
Participation in various logo and identity projects:
• Design/art direction
• Production
• Ongoing consultation with clients to ensure clear understanding of objectives
• Share creative by email and exchange comments and ideas with clients; and meet in-person when possible
• Develop collateral material featuring new identity and apply to stationery, coffee mugs, t-shirts and online social media platforms when required
• Build and maintain relationships with clients, and respond to new requests for creative solutions when requested
Independent/2022/Crisp Digital/Nikori Lifestyles brand identity
Independent/2022/Crisp Digital/Nikori Lifestyles brand identity/business card BELOW: Sketches illustrating logo development
Independent/2021/St. Andrew's Church/Identity for the congregation's refugee sponsorship program
Independent/2021/St. Andrew's Church/Fundraising and awareness postcard campaign BELOW: Sketches illustrating logo development
Employer: Emerson Design/2011/St. Andrew's Church brand identity
Employer: Emerson Design/2011/St. Andrew's Church brand identity
Employer: Emerson Design/2011/St. Andrew's Church brand identity
Employer: Emerson Design/2020/St. Andrew's Church brand identity
Employer: Emerson Design/2020/St. Andrew's Church brand identity
Employer: Emerson Design/WOVE/2018/Logo identity/Emerson's client is a one-woman small business operator and knitter! She produces stunning knitted goods likes scarves. They're beautiful blends of soft wool and they're very colourful. Really beautiful things. The logo is simple: the diagonal strokes of the 'w' echo the over/under stitches of knitted yarn. BELOW: Logo development
Employer: Emerson Design/2018/Logo identity
Independent/2018-2021/South Perth & Sterling Road Residents’ Association logo/The residents of Toronto’s Junction neighbourhood are challenged by daily stresses from the lack of on-street parking to new commercial and residential development. The local residents formed a grassroots organization to express their concerns to businesses, condo developers, and governments agencies. And sometimes they just get together to clean up the neighbourood! The dynamic gradated colour bands form a rough geographic reference of the streets that bound the area: Bloor St., Sterling Rd, and Perth Ave.
Independent/2018-2021/South Perth & Sterling Road Residents’ Association/Annual street cleanup promotion
Independent/2019/Bacchus Wine Academy/This side hustle was created by a Toronto lawyer who is certified by the Wine & Spirit Education Trust. He’s passionate about wine, offering deep knowledge of the humble grape to his clients and friends, offering wine tasting and education opportunities. BELOW: Sketches illustrating logo development
Employer: Emerson Design/2002-2003/Logo & identity/Emerson is an integrated marketing and communications firm with a wide range of clients from global brands to small retailers. Their updated logo is clean and simple - set in lower-case letters to keep the typography tidy. A promotion package features a series of cards promoting services and brief case studies. Bold imagery and a strong colour palette are maintained across all collateral business cards to stationery.
Employer/Emerson/2016-2017/Logo and brand awareness campaign/Oakville is known for its small-town charm and waterfront activities like sailing. Sails served as inspiration for the logo with mainsails, jibs, and staysails translated into traditional notched film strips - fusing two recognizable visual themes into a single element. Promotion pieces for the film festival include: a program guide, posters, postcards, table-toppers, bow flags, t-shirt, a tote bag, and social media banners.
